Housed in the former Palace of Fine Arts, the Chicago Museum of Science and Industry was established in the year 1933 in a sprawling 14 acre campus in Jackson Park, between Lake Michigan and the University of Chicago, and is one of the finest Museums in the world. Notwithstanding how good the Museum is, itContinue reading “Life in a Museum“
Category Archives: Branding
Cauliflower to Caulipower
Gail Becker was exasperated baking a cauliflower based Pizza crust for her two sons. It had taken her almost 90 minutes to prepare her children’s favourite dish. They had been diagnosed with Celiac disease ( internal inflammation caused due to gluten resistance ), and therefore Gail had been using cauliflower as a gluten free solution.Continue reading “Cauliflower to Caulipower“
A Postman, A Beetle & A Pizza Delivered
In the year 1960, two brothers Tom and James Monaghan bought a Pizza eatery in Michigan by borrowing $900. The eatery named DomiNick owned by Dominic DeVarti was located near the Eastern Michigan University at the West Cross Street and catered to both students and residents alike. Pizzas were sold at the eatery only and inContinue reading “A Postman, A Beetle & A Pizza Delivered“
Branding : The Delicate Challenge
Branding is an extremely critical part of a product’s success and there are several examples of befitting and brilliant branding strategies which have led to massive gains for companies, be it market share, customer loyalty and over flowing cash registers. However, if the branding goes awry, the effects are equally disastrous and telling. A strategy goneContinue reading “Branding : The Delicate Challenge”
My Name on my Coffee
Whenever I hear the word ‘ Coffee ‘, ‘Starbucks’ comes to my mind instantaneously and I am certain this would be happening with several other people too. Starbucks has become synonymous with Coffee which speaks volumes about their product offerings and of course, their branding strategies which have survived the test of time and that of theContinue reading “My Name on my Coffee”
Billboards – Truly Captivating
I was advised to read aloud messages on Posters, Hoardings and Billboards, whenever and wherever I saw them. This was part of my speech therapy exercises recommended way back in 1989. There is no denying that the exercise did help me to a reasonable extent and till date whenever I see a big billboardContinue reading “Billboards – Truly Captivating”
For the Private and the Shy
It has always been the endeavour of brands to make customer service as easy, as seamless and as comfortable as possible and at times even paying detailed attention to the personal attributes, characteristics, likes and dislikes of their consumers. Burger King, known for their creative marketing strategies took the already common concept of Drive thru outletsContinue reading “For the Private and the Shy”
Sriracha : The Recipe from Saigon
This is an amazing story which was born in Vietnam in the mid 70s , travelled to Hongkong and was eventually scripted, completed and is living the day in the United States. This is the story of David Tran and his hot chilly sauce Sriracha. The travails of David Tran, his business acumen, his perseverance and SrirachaContinue reading “Sriracha : The Recipe from Saigon”
ZARA : Humble Apparels
It is no secret that brands are built on focussed campaigns and my earlier posts on marketing and advertising strategies have revealed that marketing professionals use a wide spectrum of ideas from the downright simple to the outright absurd. The bigger the brand the bigger is their marketing/advertising budgets is also anybody’s guess. As consumersContinue reading “ZARA : Humble Apparels”
‘ Sharing ‘ & Tons of Buzz
To have highly effective and seriously impactful marketing campaigns it is not necessary to dig out an unusual idea or a weird proposition all the time. It is a proven fact that sometimes even a relatively simple idea can create very forceful and staggering results leading to lots of hustle and tons of buzz. InContinue reading “‘ Sharing ‘ & Tons of Buzz”