Every year the world of marketing and advertising is witness to companies pushing boundaries of creativity to woo their customers and leave an indelible imprint on the minds of their prospects. It is fascinating to see the evolution of this industry and that there is so much thought and contemplation before putting the ads inContinue reading “Did You Sleepwell ??”
Tag Archives: marketing
(PREMIUM) Utterly Butterly ‘Sylvesterly’ Delicious
Not Just An Orange Juice
I came across a very interesting story of a branding exercise from a leading brand gone surprisingly wrong which set me thinking as to how difficult it is to fathom customers’ interpretations of a brand, their acceptability towards change, their emotions towards a product and that even a few subtle changes in packaging may sometimesContinue reading “Not Just An Orange Juice“
My Name on my Coffee
Whenever I hear the word ‘ Coffee ‘, ‘Starbucks’ comes to my mind instantaneously and I am certain this would be happening with several other people too. Starbucks has become synonymous with Coffee which speaks volumes about their product offerings and of course, their branding strategies which have survived the test of time and that of theContinue reading “My Name on my Coffee”
Brad is Single
Brad Pitt and Angelina Jolie one of the most celebrated couples of the world and famously known as Brangelina parted ways in 2016. The world was astounded by the announcement . The tabloids made it front page news and the social media too was high on buzz with this development. The Brangelina Split was hotContinue reading “Brad is Single”
Royal ‘ Bullet ‘ Enfield : The Comeback Cult
Since the mid 1960s till the 80s, Bullet, the Royal Enfield’s super strong motorcycle was ruling the motorbike market in India. The Bullet had a massive fan following and owning the vehicle was a matter of pride and prestige. Riding the Bullet was considered to be a symbol of masculinity and particularly in the hinterlandContinue reading “Royal ‘ Bullet ‘ Enfield : The Comeback Cult”
Coca Cola : The Tenacious Brand.
Cristiano Ronaldo , one of the greatest footballers of all times and the most followed individual on Instagram , created a controversy during the Euro Football Championships in June this year. CR7, as he is famously known , removed bottles of Coca Cola ( the official sponsors of the Mega Event ) kept in frontContinue reading “Coca Cola : The Tenacious Brand.”
Nicole & Emirates on top of the World
Nicole Smith-Ludvik, a professional skydiving instructor and adventurer, recently pulled off an amazing stunt on top of the tallest building in the world, The Burj Khalifa. The 33 second astonishing commercial of Emirates Airlines has caught the imagination of netizens around the world and has in no uncertain terms garnered huge attention which the AirlinesContinue reading “Nicole & Emirates on top of the World”
Red Bull & The Success of the Bizarre
The Idea and the Spadework. It was the year 1984. An Austrian Marketing Director of a toothpaste Manufacturing Co. was on a business trip to Bangkok. On reaching Bangkok, the Executive experienced Jetlag and was advised to have a bottle of Krating Daeng, a Thai beverage which claimed to boost concentration and performance. Effectively KratingContinue reading “Red Bull & The Success of the Bizarre”