Category Archives: marketing
Pathaan : A Perfect Marketing Script
Grinding Records The Film has left a trail of broken records in its aftermath. It has vociferously rattled the cash counters at the Box Office both in India and abroad. It has turned the tide of a subjugated Bollywood fraternity and instilled in them renewed confidence. The beleaguered Industry has been simply brought to life,Continue reading “Pathaan : A Perfect Marketing Script”
The Food Server
This is am incredible story of a young girl who loved to serve, who enjoyed adding value to the life of others, who worked hard with a smile on her face, who enjoyed to assist as well as lead, who followed her dream and eventually realised it. This is the story of Julia Stewart, aContinue reading “The Food Server“
Heart v/s Mind : An Eternal Tussle
The Mind asks questions, the Heart answers. The Mind calculates, the Heart simplifies. The Mind is restless, the Heart comforts. There is an ideological difference between the Mind and the Heart and the lucky ones are those who are able to get their Mind and their Heart together in a straight line. However the lesserContinue reading “Heart v/s Mind : An Eternal Tussle”
The Friendly Whopper
The Pandemic made us witness unprecedented times, not seen for generations. The impact was so severe that no human being living on this Earth was spared. We all were affected in some way or the other. If not medically, then economically and in many instances people suffered on both counts. The entire human race wasContinue reading “The Friendly Whopper“
Trapping the Bugs in Milan
The Swiss inventor Johan Heinerich Bachmann had deep knowledge of herbs and their use in developing natural remedies for medicinal use and also in insecticides as natural repellant. Johan Heinerich prepared several mixtures from herbs and alongwith the help of his daughter Sylvia established Orphea, an insecticide brand in 1920. Over the years Orphea added several productsContinue reading “Trapping the Bugs in Milan“
Not Just An Orange Juice
I came across a very interesting story of a branding exercise from a leading brand gone surprisingly wrong which set me thinking as to how difficult it is to fathom customers’ interpretations of a brand, their acceptability towards change, their emotions towards a product and that even a few subtle changes in packaging may sometimesContinue reading “Not Just An Orange Juice“
Life in a Museum
Housed in the former Palace of Fine Arts, the Chicago Museum of Science and Industry was established in the year 1933 in a sprawling 14 acre campus in Jackson Park, between Lake Michigan and the University of Chicago, and is one of the finest Museums in the world. Notwithstanding how good the Museum is, itContinue reading “Life in a Museum“
Cauliflower to Caulipower
Gail Becker was exasperated baking a cauliflower based Pizza crust for her two sons. It had taken her almost 90 minutes to prepare her children’s favourite dish. They had been diagnosed with Celiac disease ( internal inflammation caused due to gluten resistance ), and therefore Gail had been using cauliflower as a gluten free solution.Continue reading “Cauliflower to Caulipower“
Branding : The Delicate Challenge
Branding is an extremely critical part of a product’s success and there are several examples of befitting and brilliant branding strategies which have led to massive gains for companies, be it market share, customer loyalty and over flowing cash registers. However, if the branding goes awry, the effects are equally disastrous and telling. A strategy goneContinue reading “Branding : The Delicate Challenge”