Big coffee chains like Starbucks and Cafe Coffee Day are struggling with declining stocks and revenue issues, while Costa Coffee shows only slight growth. In contrast, tea remains a staple in Indian households despite coffee’s status as a social beverage. The rise of affordable local coffee outlets is challenging established brands, highlighting a shift in consumer preferences.
Category Archives: business strategy
The Most Versatile Boy
As I was going through my daily reading routine, I stumbled upon a very interesting tale . An extremely inspiring and fascinating narrative of a young boy growing up in the midst of difficult times. Lets have a look. The Great Depression For Samuel Moore Walton, born in 1918 in Oklahoma, life as a kidContinue reading “The Most Versatile Boy”
Awadhi Cuisine’s Torchbearer
It was a few years ago that I had the opportunity of meeting Haji Rais Ahmed sitting unassumingly behind the counter of his Tunday Kabab Shop in the crowded Chowk area of Lucknow. I had accompanied my father-in- law, who happened to know him. We exchanged greetings and Haji Rais came across as a humble,Continue reading “Awadhi Cuisine’s Torchbearer”
The Rebranding of Elon Musk
Martin Eberhard and Marc Tarpenning incorporated Tesla Motors in the year 2003, naming the company after Nikola Tesla, the Serbian-American innovator and electrical engineer. However when we talk about Tesla, do we ever get to hear names of Eberhard, Tappening or Nikola Tesla ? . Tesla is hardly remembered by these names I mentioned. TheContinue reading “The Rebranding of Elon Musk“
The Food Server
This is am incredible story of a young girl who loved to serve, who enjoyed adding value to the life of others, who worked hard with a smile on her face, who enjoyed to assist as well as lead, who followed her dream and eventually realised it. This is the story of Julia Stewart, aContinue reading “The Food Server“
Beware of The Ostrich….Effect
The Ostrich is the biggest bird, large and intimidating . Its long legs can make it gallop at high speeds and when angry it can be a handful to face. Reason enough not to get in the way of an Ostrich. However the Ostrich is a lovely bird, and one need not beware of theContinue reading “Beware of The Ostrich….Effect“
Angie : The Chief Everything Officer ( CEO )
Nestled in the centre of the island of O’ahu, in Honolulu County, Hawaii, Mililani is a beautiful city spread over 17 sq kms having a population of approximately 50k people living amidst picturesque environs. Mililani is home to Angie Higa, a woman with a difference, an entrepreneur whose journey inspired me to write this post today.Continue reading “Angie : The Chief Everything Officer ( CEO )“
Heart v/s Mind : An Eternal Tussle
The Mind asks questions, the Heart answers. The Mind calculates, the Heart simplifies. The Mind is restless, the Heart comforts. There is an ideological difference between the Mind and the Heart and the lucky ones are those who are able to get their Mind and their Heart together in a straight line. However the lesserContinue reading “Heart v/s Mind : An Eternal Tussle”
Trapping the Bugs in Milan
The Swiss inventor Johan Heinerich Bachmann had deep knowledge of herbs and their use in developing natural remedies for medicinal use and also in insecticides as natural repellant. Johan Heinerich prepared several mixtures from herbs and alongwith the help of his daughter Sylvia established Orphea, an insecticide brand in 1920. Over the years Orphea added several productsContinue reading “Trapping the Bugs in Milan“
Not Just An Orange Juice
I came across a very interesting story of a branding exercise from a leading brand gone surprisingly wrong which set me thinking as to how difficult it is to fathom customers’ interpretations of a brand, their acceptability towards change, their emotions towards a product and that even a few subtle changes in packaging may sometimesContinue reading “Not Just An Orange Juice“