Right On The Pinnacle They come from two dissimilar businesses, one the greatest Basketball competition in the world, the NBA (National Basketball Association), and the other the largest fast food chain in the World, McDonald’s. These two mega brands representing diverse fields have partnered for more than four decades. They have shared a journey whichContinue reading “NBA & McDonald’s – The World’s Bro-Brands”
Category Archives: Branding
(PREMIUM) Utterly Butterly ‘Sylvesterly’ Delicious
The Most Versatile Boy
As I was going through my daily reading routine, I stumbled upon a very interesting tale . An extremely inspiring and fascinating narrative of a young boy growing up in the midst of difficult times. Lets have a look. The Great Depression For Samuel Moore Walton, born in 1918 in Oklahoma, life as a kidContinue reading “The Most Versatile Boy”
Pathaan : A Perfect Marketing Script
Grinding Records The Film has left a trail of broken records in its aftermath. It has vociferously rattled the cash counters at the Box Office both in India and abroad. It has turned the tide of a subjugated Bollywood fraternity and instilled in them renewed confidence. The beleaguered Industry has been simply brought to life,Continue reading “Pathaan : A Perfect Marketing Script”
Awadhi Cuisine’s Torchbearer
It was a few years ago that I had the opportunity of meeting Haji Rais Ahmed sitting unassumingly behind the counter of his Tunday Kabab Shop in the crowded Chowk area of Lucknow. I had accompanied my father-in- law, who happened to know him. We exchanged greetings and Haji Rais came across as a humble,Continue reading “Awadhi Cuisine’s Torchbearer”
The Rebranding of Elon Musk
Martin Eberhard and Marc Tarpenning incorporated Tesla Motors in the year 2003, naming the company after Nikola Tesla, the Serbian-American innovator and electrical engineer. However when we talk about Tesla, do we ever get to hear names of Eberhard, Tappening or Nikola Tesla ? . Tesla is hardly remembered by these names I mentioned. TheContinue reading “The Rebranding of Elon Musk“
Heart v/s Mind : An Eternal Tussle
The Mind asks questions, the Heart answers. The Mind calculates, the Heart simplifies. The Mind is restless, the Heart comforts. There is an ideological difference between the Mind and the Heart and the lucky ones are those who are able to get their Mind and their Heart together in a straight line. However the lesserContinue reading “Heart v/s Mind : An Eternal Tussle”
The Friendly Whopper
The Pandemic made us witness unprecedented times, not seen for generations. The impact was so severe that no human being living on this Earth was spared. We all were affected in some way or the other. If not medically, then economically and in many instances people suffered on both counts. The entire human race wasContinue reading “The Friendly Whopper“
Trapping the Bugs in Milan
The Swiss inventor Johan Heinerich Bachmann had deep knowledge of herbs and their use in developing natural remedies for medicinal use and also in insecticides as natural repellant. Johan Heinerich prepared several mixtures from herbs and alongwith the help of his daughter Sylvia established Orphea, an insecticide brand in 1920. Over the years Orphea added several productsContinue reading “Trapping the Bugs in Milan“
Not Just An Orange Juice
I came across a very interesting story of a branding exercise from a leading brand gone surprisingly wrong which set me thinking as to how difficult it is to fathom customers’ interpretations of a brand, their acceptability towards change, their emotions towards a product and that even a few subtle changes in packaging may sometimesContinue reading “Not Just An Orange Juice“