NBA & McDonald’s – The World’s Bro-Brands
Right On The Pinnacle They come from two dissimilar businesses, one the greatest Basketball competition in the world, the NBA…
(PREMIUM) Utterly Butterly ‘Sylvesterly’ Delicious
She is sharp-witted, humorous and hugely endearing. The little ‘ Amul ‘ girl with a chuckle and disarming innocence has…
The Most Versatile Boy
As I was going through my daily reading routine, I stumbled upon a very interesting tale . An extremely inspiring…
Pathaan : A Perfect Marketing Script
Grinding Records The Film has left a trail of broken records in its aftermath. It has vociferously rattled the cash…
Awadhi Cuisine’s Torchbearer
It was a few years ago that I had the opportunity of meeting Haji Rais Ahmed sitting unassumingly behind the…
The Rebranding of Elon Musk
Martin Eberhard and Marc Tarpenning incorporated Tesla Motors in the year 2003, naming the company after Nikola Tesla, the Serbian-American…
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Heart v/s Mind : An Eternal Tussle
The Mind asks questions, the Heart answers. The Mind calculates, the Heart simplifies. The Mind is restless, the Heart comforts.…
The Friendly Whopper
The Pandemic made us witness unprecedented times, not seen for generations. The impact was so severe that no human being…
Trapping the Bugs in Milan
The Swiss inventor Johan Heinerich Bachmann had deep knowledge of herbs and their use in developing natural remedies for medicinal…
Not Just An Orange Juice
I came across a very interesting story of a branding exercise from a leading brand gone surprisingly wrong which set…