My Name on my Coffee
Whenever I hear the word ‘ Coffee ‘, ‘Starbucks’ comes to my mind instantaneously and I am certain…
Billboards – Truly Captivating
I was advised to read aloud messages on Posters, Hoardings and Billboards, whenever and wherever I saw them.…
For the Private and the Shy
It has always been the endeavour of brands to make customer service as easy, as seamless and as…
Sriracha : The Recipe from Saigon
This is an amazing story which was born in Vietnam in the mid 70s , travelled to Hongkong…
ZARA : Humble Apparels
It is no secret that brands are built on focussed campaigns and my earlier posts on marketing and…
‘ Sharing ‘ & Tons of Buzz
To have highly effective and seriously impactful marketing campaigns it is not necessary to dig out an unusual…
We Try Harder
Sidney Sheldon many a times cited as amongst the top 10 fiction writers of all times, started writing…
The Contact Lens with a Cinnamon Bun
Today is Monday and the day for another interesting Marketing Strategy on rizkhan.in. For Marketing managers it is…
Pizza Perfume
To have a perfume which smells like your favourite dish would sound incredulous to many but there are…
WestJet’s Blue Santa & The Christmas Miracles
A marketing strategy may not always be about products and services and how good and different they are…