Mary Kay Ash
A hardworking businesswoman, a mentor, a leader, a visionary, who wanted to do everything within her power to…
My City My Team
The Indian Premium League ( IPL ), the cricket carnival in its 15th edition this year has a…
The Makings of a Happy World
The World Happiness Report , a publication of the UN Sustainable Development Solutions Network was recently released. The…
Sriracha : The Recipe from Saigon
This is an amazing story which was born in Vietnam in the mid 70s , travelled to Hongkong…
Benzema : The Real Madridian
Santiago Bernabeu, Real Madrid Football Club’s home ground is akin to Nou Camp of Barcelona, Manchester United’s Old…
ZARA : Humble Apparels
It is no secret that brands are built on focussed campaigns and my earlier posts on marketing and…
Die Hard Bruce
It was in the early 90s when the Sterling Theatre one of the most impressive theatres in Mumbai…
The Maple Leaves : Qatar bound
It has taken 36 years and the fans have waited and waited and waited. A generation has aged…
‘ Sharing ‘ & Tons of Buzz
To have highly effective and seriously impactful marketing campaigns it is not necessary to dig out an unusual…
Frank and Joe
It was the year 1927 when Edward Stratemeyer, a writer and publisher and one of the first to…