Nicole Smith-Ludvik, a professional skydiving instructor and adventurer, recently pulled off an amazing stunt on top of the tallest building in the world, The Burj Khalifa. The 33 second astonishing commercial of Emirates Airlines has caught the imagination of netizens around the world and has in no uncertain terms garnered huge attention which the Airlines so desired.
In the commercial, Nicole, dressed in the iconic Emirates inflight attendant attire is seen displaying placards with messages wearing a huge smile on her face. However the viewers are in for a surprise when suddenly in the final moments of the Ad, the camera, mounted on a drone zooms out showing Nicole standing at the pinnacle of the 828 metres tall Burj Khalifa giving a panoramic view of Dubai. This sequence is absolutely jaw dropping with awe struck viewers getting sucked into the clip.
With Emirates wanting to make a point with their “We’re on top of the World“ slogan, the commercial was excellently conceptualised and released to celebrate the decision allowing quarantine free travel between Dubai and the United Kingdom, and with the ambitious and much awaited Dubai Expo 2020 beginning on 1st October, it was a fabulous idea to come up with such a stirring commercial and welcome passengers on board. Also with travel restrictions easing out in other parts of the world too, the timing of the Ad was just right.
Notwithstanding the meticulous planning and the strict safety protocols adhered to while shooting the advertisement, the bravado displayed by Nicole standing on a platform having 1.2 m circumference on top of the Burj was exemplary. She was virtually standing in thin air with an unwavering swagger. No doubt that Nicole Smith has won huge accolades for her courage and steely confidence.
Thinking different, thinking new and sometimes thinking the absurd and the bizarre has its benefits and with this viral Ad, the Brand of Emirates has soared to new heights.
And for Nicole Smith – Ludvik…..keep Flying Better.
Here’s the link to the Emirates Ad- https://youtu.be/uQHhYRuaEtM