“ Brand Positioning is not what you do to a product, it is what you do to the mind of a prospect “ – . Al Ries Branding Builds Perception Branding builds expectations, and how well or not the brand can walk the talk leads to a positive or negative perception in the consumer’s mind,Continue reading “Air India’s New ‘ Vista ‘”
Tag Archives: branding
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The Rebranding of Elon Musk
Martin Eberhard and Marc Tarpenning incorporated Tesla Motors in the year 2003, naming the company after Nikola Tesla, the Serbian-American innovator and electrical engineer. However when we talk about Tesla, do we ever get to hear names of Eberhard, Tappening or Nikola Tesla ? . Tesla is hardly remembered by these names I mentioned. TheContinue reading “The Rebranding of Elon Musk“
The Food Server
This is am incredible story of a young girl who loved to serve, who enjoyed adding value to the life of others, who worked hard with a smile on her face, who enjoyed to assist as well as lead, who followed her dream and eventually realised it. This is the story of Julia Stewart, aContinue reading “The Food Server“
Trapping the Bugs in Milan
The Swiss inventor Johan Heinerich Bachmann had deep knowledge of herbs and their use in developing natural remedies for medicinal use and also in insecticides as natural repellant. Johan Heinerich prepared several mixtures from herbs and alongwith the help of his daughter Sylvia established Orphea, an insecticide brand in 1920. Over the years Orphea added several productsContinue reading “Trapping the Bugs in Milan“
Not Just An Orange Juice
I came across a very interesting story of a branding exercise from a leading brand gone surprisingly wrong which set me thinking as to how difficult it is to fathom customers’ interpretations of a brand, their acceptability towards change, their emotions towards a product and that even a few subtle changes in packaging may sometimesContinue reading “Not Just An Orange Juice“
A Postman, A Beetle & A Pizza Delivered
In the year 1960, two brothers Tom and James Monaghan bought a Pizza eatery in Michigan by borrowing $900. The eatery named DomiNick owned by Dominic DeVarti was located near the Eastern Michigan University at the West Cross Street and catered to both students and residents alike. Pizzas were sold at the eatery only and inContinue reading “A Postman, A Beetle & A Pizza Delivered“
Branding : The Delicate Challenge
Branding is an extremely critical part of a product’s success and there are several examples of befitting and brilliant branding strategies which have led to massive gains for companies, be it market share, customer loyalty and over flowing cash registers. However, if the branding goes awry, the effects are equally disastrous and telling. A strategy goneContinue reading “Branding : The Delicate Challenge”
My Name on my Coffee
Whenever I hear the word ‘ Coffee ‘, ‘Starbucks’ comes to my mind instantaneously and I am certain this would be happening with several other people too. Starbucks has become synonymous with Coffee which speaks volumes about their product offerings and of course, their branding strategies which have survived the test of time and that of theContinue reading “My Name on my Coffee”
Billboards – Truly Captivating
I was advised to read aloud messages on Posters, Hoardings and Billboards, whenever and wherever I saw them. This was part of my speech therapy exercises recommended way back in 1989. There is no denying that the exercise did help me to a reasonable extent and till date whenever I see a big billboardContinue reading “Billboards – Truly Captivating”