Air India’s New ‘ Vista ‘
“ Brand Positioning is not what you do to a product, it is what you do to the mind of…
(PREMIUM) Utterly Butterly ‘Sylvesterly’ Delicious
She is sharp-witted, humorous and hugely endearing. The little ‘ Amul ‘ girl with a chuckle and disarming innocence has…
The Rebranding of Elon Musk
Martin Eberhard and Marc Tarpenning incorporated Tesla Motors in the year 2003, naming the company after Nikola Tesla, the Serbian-American…
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The Food Server
This is am incredible story of a young girl who loved to serve, who enjoyed adding value to the life…
Trapping the Bugs in Milan
The Swiss inventor Johan Heinerich Bachmann had deep knowledge of herbs and their use in developing natural remedies for medicinal…
Not Just An Orange Juice
I came across a very interesting story of a branding exercise from a leading brand gone surprisingly wrong which set…
A Postman, A Beetle & A Pizza Delivered
In the year 1960, two brothers Tom and James Monaghan bought a Pizza eatery in Michigan by borrowing $900. The…
Branding : The Delicate Challenge
Branding is an extremely critical part of a product’s success and there are several examples of befitting and brilliant branding…
My Name on my Coffee
Whenever I hear the word ‘ Coffee ‘, ‘Starbucks’ comes to my mind instantaneously and I am certain this would…
Billboards – Truly Captivating
I was advised to read aloud messages on Posters, Hoardings and Billboards, whenever and wherever I saw them. This was…