A marketing strategy may not always be about products and services and how good and different they are from the rest of the competition. They may not always be about discounts and sops doled out for customers and may not always be about massive hoardings, publicity and grandeur. Sometimes marketing strategies and branding initiatives mayContinue reading “WestJet’s Blue Santa & The Christmas Miracles”
Tag Archives: branding
Milka & The Missing Piece
In a crowded market place, it sometimes becomes essential to be weird rather than normal, to be outrageous rather than mild and to be inexplicably unusual rather than understandably usual. This is required to capture the attention of the target audience and give a definite differentiation to your brand. Such a marketing strategy becomes much moreContinue reading “Milka & The Missing Piece”
Emirates : They have done it…Again
When it comes to creativity the human mind is limitless and when the resolve is unshakeable, ways and means to fulfill the creative urge are found and then something extraordinary is born. I have never travelled with Emirates and I do not have a hands on experience of their service, but yes they are consideredContinue reading “Emirates : They have done it…Again”
Royal ‘ Bullet ‘ Enfield : The Comeback Cult
Since the mid 1960s till the 80s, Bullet, the Royal Enfield’s super strong motorcycle was ruling the motorbike market in India. The Bullet had a massive fan following and owning the vehicle was a matter of pride and prestige. Riding the Bullet was considered to be a symbol of masculinity and particularly in the hinterlandContinue reading “Royal ‘ Bullet ‘ Enfield : The Comeback Cult”
Coca Cola : The Tenacious Brand.
Cristiano Ronaldo , one of the greatest footballers of all times and the most followed individual on Instagram , created a controversy during the Euro Football Championships in June this year. CR7, as he is famously known , removed bottles of Coca Cola ( the official sponsors of the Mega Event ) kept in frontContinue reading “Coca Cola : The Tenacious Brand.”
The Brand ‘Bond’ : Has No Time to Die
The Genesis In 1953 , novelist Ian Fleming, created a fictional character James Bond, a British Secret Agent working for the MI6, codenamed 007 and went on to write several novels with James Bond as the main protagonist . The so called super spy then debuted on the silver screen, when producers Albert Broccoli andContinue reading “The Brand ‘Bond’ : Has No Time to Die”
Nicole & Emirates on top of the World
Nicole Smith-Ludvik, a professional skydiving instructor and adventurer, recently pulled off an amazing stunt on top of the tallest building in the world, The Burj Khalifa. The 33 second astonishing commercial of Emirates Airlines has caught the imagination of netizens around the world and has in no uncertain terms garnered huge attention which the AirlinesContinue reading “Nicole & Emirates on top of the World”