Big coffee chains like Starbucks and Cafe Coffee Day are struggling with declining stocks and revenue issues, while Costa Coffee shows only slight growth. In contrast, tea remains a staple in Indian households despite coffee’s status as a social beverage. The rise of affordable local coffee outlets is challenging established brands, highlighting a shift in consumer preferences.
Tag Archives: Coffee Culture
International Coffee Day: Celebrating the World’s Favorite Brew
International Coffee Day, celebrated every October 1st since 2015, honors coffee’s cultural significance while raising awareness about the challenges faced by farmers, including fair trade and climate change. It encourages exploration of diverse brewing methods and local cafes, fostering appreciation for the beverage and support for sustainable practices benefiting farmers.
My Name on my Coffee
Whenever I hear the word ‘ Coffee ‘, ‘Starbucks’ comes to my mind instantaneously and I am certain this would be happening with several other people too. Starbucks has become synonymous with Coffee which speaks volumes about their product offerings and of course, their branding strategies which have survived the test of time and that of theContinue reading “My Name on my Coffee”