I came across a very interesting story of a branding exercise from a leading brand gone surprisingly wrong which set me thinking as to how difficult it is to fathom customers’ interpretations of a brand, their acceptability towards change, their emotions towards a product and that even a few subtle changes in packaging may sometimesContinue reading “Not Just An Orange Juice“
Tag Archives: consumerbehaviour
Branding : The Delicate Challenge
Branding is an extremely critical part of a product’s success and there are several examples of befitting and brilliant branding strategies which have led to massive gains for companies, be it market share, customer loyalty and over flowing cash registers. However, if the branding goes awry, the effects are equally disastrous and telling. A strategy goneContinue reading “Branding : The Delicate Challenge”