Grinding Records The Film has left a trail of broken records in its aftermath. It has vociferously rattled the cash counters at the Box Office both in India and abroad. It has turned the tide of a subjugated Bollywood fraternity and instilled in them renewed confidence. The beleaguered Industry has been simply brought to life,Continue reading “Pathaan : A Perfect Marketing Script”
Tag Archives: marketingstrategy
Trapping the Bugs in Milan
The Swiss inventor Johan Heinerich Bachmann had deep knowledge of herbs and their use in developing natural remedies for medicinal use and also in insecticides as natural repellant. Johan Heinerich prepared several mixtures from herbs and alongwith the help of his daughter Sylvia established Orphea, an insecticide brand in 1920. Over the years Orphea added several productsContinue reading “Trapping the Bugs in Milan“
Life in a Museum
Housed in the former Palace of Fine Arts, the Chicago Museum of Science and Industry was established in the year 1933 in a sprawling 14 acre campus in Jackson Park, between Lake Michigan and the University of Chicago, and is one of the finest Museums in the world. Notwithstanding how good the Museum is, itContinue reading “Life in a Museum“
For the Private and the Shy
It has always been the endeavour of brands to make customer service as easy, as seamless and as comfortable as possible and at times even paying detailed attention to the personal attributes, characteristics, likes and dislikes of their consumers. Burger King, known for their creative marketing strategies took the already common concept of Drive thru outletsContinue reading “For the Private and the Shy”
ZARA : Humble Apparels
It is no secret that brands are built on focussed campaigns and my earlier posts on marketing and advertising strategies have revealed that marketing professionals use a wide spectrum of ideas from the downright simple to the outright absurd. The bigger the brand the bigger is their marketing/advertising budgets is also anybody’s guess. As consumersContinue reading “ZARA : Humble Apparels”
The Contact Lens with a Cinnamon Bun
Today is Monday and the day for another interesting Marketing Strategy on rizkhan.in. For Marketing managers it is essential to be aware of local traditions, history, food habits, likes and dislikes etc. of the population their product or service is catering to, for this is helpful in establishing bridges and a strong connect with the targetContinue reading “The Contact Lens with a Cinnamon Bun”
Pizza Perfume
To have a perfume which smells like your favourite dish would sound incredulous to many but there are some brands with a brave sense of marketing, bordering on the quirky and the adventurous. Pizza Hut’s Canadian wing perfectly fits the bill when it comes to some offbeat thinking which is the inspiration of today’s post.Continue reading “Pizza Perfume”
WestJet’s Blue Santa & The Christmas Miracles
A marketing strategy may not always be about products and services and how good and different they are from the rest of the competition. They may not always be about discounts and sops doled out for customers and may not always be about massive hoardings, publicity and grandeur. Sometimes marketing strategies and branding initiatives mayContinue reading “WestJet’s Blue Santa & The Christmas Miracles”
Brad is Single
Brad Pitt and Angelina Jolie one of the most celebrated couples of the world and famously known as Brangelina parted ways in 2016. The world was astounded by the announcement . The tabloids made it front page news and the social media too was high on buzz with this development. The Brangelina Split was hotContinue reading “Brad is Single”
Milka & The Missing Piece
In a crowded market place, it sometimes becomes essential to be weird rather than normal, to be outrageous rather than mild and to be inexplicably unusual rather than understandably usual. This is required to capture the attention of the target audience and give a definite differentiation to your brand. Such a marketing strategy becomes much moreContinue reading “Milka & The Missing Piece”