Santa’ s Post Office

  Rovaniemi Finland’s Northern most  Region Lapland is sparsely populated sharing borders with Scandinavian cousins Sweden and Norway, the Baltic Sea and Russia. This icy wonder is right in  the Arctic Circle and though being at the farthest northern tip of Finland it is a major tourist centre. Lapland’s Capital Rovaniemi is the place toContinue reading “Santa’ s Post Office”

For the Private and the Shy

It has always been the endeavour of brands to make customer service as easy, as seamless and as comfortable as possible and at times even paying detailed attention to the  personal attributes, characteristics, likes and dislikes of their consumers. Burger King, known for their creative marketing strategies took the already common concept of Drive thru outletsContinue reading “For the Private and the Shy”

The Makings of a Happy World

The World Happiness Report , a publication of the UN Sustainable Development Solutions Network was recently released. The report pertaining to the Year 2021  drawing  its conclusions through  a global survey spread across 150 countries makes some interesting revelations and is indeed an engrossing read. The key parameters which the report focusses on and whichContinue reading “The Makings of a Happy World”