Big coffee chains like Starbucks and Cafe Coffee Day are struggling with declining stocks and revenue issues, while Costa Coffee shows only slight growth. In contrast, tea remains a staple in Indian households despite coffee’s status as a social beverage. The rise of affordable local coffee outlets is challenging established brands, highlighting a shift in consumer preferences.
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My Name on my Coffee
Whenever I hear the word ‘ Coffee ‘, ‘Starbucks’ comes to my mind instantaneously and I am certain this would be happening with several other people too. Starbucks has become synonymous with Coffee which speaks volumes about their product offerings and of course, their branding strategies which have survived the test of time and that of theContinue reading “My Name on my Coffee”