This is an amazing story which was born in Vietnam in the mid 70s , travelled to Hongkong and was eventually scripted, completed and is living the day in the United States. This is the story of David Tran and his hot chilly sauce Sriracha. The travails of David Tran, his business acumen, his perseverance and SrirachaContinue reading “Sriracha : The Recipe from Saigon”
Tag Archives: wordofmouth
ZARA : Humble Apparels
It is no secret that brands are built on focussed campaigns and my earlier posts on marketing and advertising strategies have revealed that marketing professionals use a wide spectrum of ideas from the downright simple to the outright absurd. The bigger the brand the bigger is their marketing/advertising budgets is also anybody’s guess. As consumersContinue reading “ZARA : Humble Apparels”
L J Ross : Northumberland’s Kindlepreneur
This is an amazing story of a lawyer who post graduated from King’s College London pursued further education in Paris and Florence and then settled for a job in London. It was a perfect recipe for a distinguished career and Louise Ross had already taken the first few steps in that direction. However there wasContinue reading “L J Ross : Northumberland’s Kindlepreneur”