Did You Sleepwell ??

Every year the world of marketing and advertising is witness to companies pushing boundaries of creativity to woo their customers and leave an indelible imprint on the minds of their prospects. It is fascinating to see the evolution of this industry and that there is so much thought and contemplation before putting the ads inContinue reading “Did You Sleepwell ??”

NBA & McDonald’s – The World’s Bro-Brands

Right On The Pinnacle  They come from two dissimilar businesses, one the greatest Basketball competition in the world, the NBA (National Basketball Association), and the other the largest fast food chain in the World, McDonald’s. These two mega brands representing diverse fields have partnered for more than four decades. They have shared a journey whichContinue reading “NBA & McDonald’s – The World’s Bro-Brands”

The Friendly  Whopper

The Pandemic made us witness unprecedented times, not seen for generations. The impact was so severe that no human being living on this Earth was spared. We all were affected in some way  or the other. If not medically, then economically and in many instances people suffered on both counts. The entire human race wasContinue reading The Friendly  Whopper

Billboards – Truly Captivating

  I was advised to read aloud messages on Posters, Hoardings and Billboards, whenever and wherever I saw them. This was  part of my speech therapy exercises recommended way back in 1989.  There is no denying that the exercise did help me to a reasonable extent and till date whenever I see a big billboardContinue reading “Billboards – Truly Captivating”

‘ Sharing ‘ & Tons of Buzz

To have highly effective and seriously impactful marketing campaigns it is not  necessary to dig out an unusual idea or a weird proposition all the time. It is a proven fact that sometimes even a relatively simple idea can create very forceful and staggering  results leading to lots of hustle and tons of buzz. InContinue reading “‘ Sharing ‘ & Tons of Buzz”

Brad is Single

Brad Pitt and Angelina Jolie one of the most celebrated couples of the world and famously known as Brangelina parted ways in 2016. The world was astounded by the announcement . The tabloids made it front page news and the  social media too was high on buzz with this development. The Brangelina Split was hotContinue reading “Brad is Single”