The past few months have witnessed several reports of employee layoffs in India and beyond. During the pandemic people suffered not only with the disease but its devastating aftermath on the economy leading to a severe stress on employment. There were major layoffs and job losses and an unprecedented situation prevailed, never seen by the existingContinue reading “A Season of Layoffs“
Tag Archives: strategy
My Name on my Coffee
Whenever I hear the word ‘ Coffee ‘, ‘Starbucks’ comes to my mind instantaneously and I am certain this would be happening with several other people too. Starbucks has become synonymous with Coffee which speaks volumes about their product offerings and of course, their branding strategies which have survived the test of time and that of theContinue reading “My Name on my Coffee”
‘ Sharing ‘ & Tons of Buzz
To have highly effective and seriously impactful marketing campaigns it is not necessary to dig out an unusual idea or a weird proposition all the time. It is a proven fact that sometimes even a relatively simple idea can create very forceful and staggering results leading to lots of hustle and tons of buzz. InContinue reading “‘ Sharing ‘ & Tons of Buzz”
Red Bull & The Success of the Bizarre
The Idea and the Spadework. It was the year 1984. An Austrian Marketing Director of a toothpaste Manufacturing Co. was on a business trip to Bangkok. On reaching Bangkok, the Executive experienced Jetlag and was advised to have a bottle of Krating Daeng, a Thai beverage which claimed to boost concentration and performance. Effectively KratingContinue reading “Red Bull & The Success of the Bizarre”