The Swiss inventor Johan Heinerich Bachmann had deep knowledge of herbs and their use in developing natural remedies for medicinal use and also in insecticides as natural repellant. Johan Heinerich prepared several mixtures from herbs and alongwith the help of his daughter Sylvia established Orphea, an insecticide brand in 1920. Over the years Orphea added several productsContinue reading “Trapping the Bugs in Milan“
Category Archives: innovation
Not Just An Orange Juice
I came across a very interesting story of a branding exercise from a leading brand gone surprisingly wrong which set me thinking as to how difficult it is to fathom customers’ interpretations of a brand, their acceptability towards change, their emotions towards a product and that even a few subtle changes in packaging may sometimesContinue reading “Not Just An Orange Juice“
Life in a Museum
Housed in the former Palace of Fine Arts, the Chicago Museum of Science and Industry was established in the year 1933 in a sprawling 14 acre campus in Jackson Park, between Lake Michigan and the University of Chicago, and is one of the finest Museums in the world. Notwithstanding how good the Museum is, itContinue reading “Life in a Museum“
A Season of Layoffs
The past few months have witnessed several reports of employee layoffs in India and beyond. During the pandemic people suffered not only with the disease but its devastating aftermath on the economy leading to a severe stress on employment. There were major layoffs and job losses and an unprecedented situation prevailed, never seen by the existingContinue reading “A Season of Layoffs“
‘Not Alone ‘ : The Google Doodle Winner
“ I care for myself by ….”, was the theme of the Doodle for Google contest conducted by Google this year for Grade 12 students in the USA. Sophie Araque-Liu from the Martin County High School, Florida won the contest and alongwith it a $30k scholarship for her education and a $50k technical package for her School to beContinue reading “‘Not Alone ‘ : The Google Doodle Winner”
Zaha Hadid : A Planet in her own Orbit
A manifestation of boundless creativity, an unconventional visionary, a fearless trailblazer, a torchbearer of modern architecture, an inspiration to a generation and a woman extraordinary. This is a brief introduction of Dame Zaha Hadid, one of the world’s greatest architects of modern times and considering the astonishing work that she has done, the introduction is justContinue reading “Zaha Hadid : A Planet in her own Orbit“
The Cult of the Boards
The March of 1989 was one of the most interesting months of my life. It was the month I appeared for my Class X Board examination. It was nothing short of a major event and to put it in the right perspective it was made out to be a defining moment of my life. WellContinue reading “The Cult of the Boards”
Billboards – Truly Captivating
I was advised to read aloud messages on Posters, Hoardings and Billboards, whenever and wherever I saw them. This was part of my speech therapy exercises recommended way back in 1989. There is no denying that the exercise did help me to a reasonable extent and till date whenever I see a big billboardContinue reading “Billboards – Truly Captivating”
The Time Bank
‘ Time is Money ‘, ‘ Time and Tide wait for no man ‘, ‘ An inch of time is an inch of Gold ‘ etc . are some of the famous quotes which we have been hearing from our elders since our childhood emphasising the importance of time in our lives, time and time again.Continue reading “The Time Bank”
The Humanistic Matsushita
It is said that ‘ The best view comes after the hardest climb ‘ . From a childhood pushed into hardships, to losing loved ones, an apprentice post schooling, working strenuously long hours, starting a business without funds or support and facing the horrors of World War II, there emerged an entrepreneur, an amazing business leader, who byContinue reading “The Humanistic Matsushita”