A commerce graduate from the University of Capetown, South Africa, a passionate retailer, adjudged the Outstanding Young South African in 1965 aged just 34, appointed Managing Director of Checkers- a growing retail food chain in South Africa aged 35, fired the same year and eventually resurrecting his career only to make it bigger. This isContinue reading “The Four Legged Table & Customer Sovereignty”
Category Archives: innovation
For the Private and the Shy
It has always been the endeavour of brands to make customer service as easy, as seamless and as comfortable as possible and at times even paying detailed attention to the personal attributes, characteristics, likes and dislikes of their consumers. Burger King, known for their creative marketing strategies took the already common concept of Drive thru outletsContinue reading “For the Private and the Shy”
We Try Harder
Sidney Sheldon many a times cited as amongst the top 10 fiction writers of all times, started writing poems as a child and then as he grew up he started reviewing scripts and writing comedies which helped him win an Oscar in 1948 aged just 31. However his major success and fame is attributed toContinue reading “We Try Harder”
The Contact Lens with a Cinnamon Bun
Today is Monday and the day for another interesting Marketing Strategy on rizkhan.in. For Marketing managers it is essential to be aware of local traditions, history, food habits, likes and dislikes etc. of the population their product or service is catering to, for this is helpful in establishing bridges and a strong connect with the targetContinue reading “The Contact Lens with a Cinnamon Bun”
Milka & The Missing Piece
In a crowded market place, it sometimes becomes essential to be weird rather than normal, to be outrageous rather than mild and to be inexplicably unusual rather than understandably usual. This is required to capture the attention of the target audience and give a definite differentiation to your brand. Such a marketing strategy becomes much moreContinue reading “Milka & The Missing Piece”
Netflix : Where no Rules…Rule
A radical culture of unabashed, no holds barred feedback, a no time off or vacation policy, an unrelenting spirit to preserve and hold on to stunning performers, few questions asked, and to top it all the Keeper Test, where the Managers have the powers to disengage with their mediocre team members with a lucrative severanceContinue reading “Netflix : Where no Rules…Rule”
From Abra’Cadabra’ to Amazon and Beyond
Cadabra was how Amazon came to being in 1994. Headquartered in Seattle as Jeff Bezos wanted the company to be much closer to the IT infrastructure. However, with the name sounding like a magic trick, the company registered with relentless.com, and eventually was named as Amazon after the River Amazon ( the largest river by wayContinue reading “From Abra’Cadabra’ to Amazon and Beyond”
From Tigers to Lions to Dragons to Sharks
It all began in Japan when Nippon TV created the series ‘ The Tigers of Money ‘ in 2001, the first entertainment, reality programme that dealt with business investment. Taking a leaf out of this ‘ The Dragon’s Den ‘ was born in UK in 2005, which became very popular, leading to its spread inContinue reading “From Tigers to Lions to Dragons to Sharks”
Nano : Not that ‘Smart’
Owning a car, across the world is a status symbol. Whatever may be the size of the car, owning one is considered to be an achievement. You are said to have arrived or you are on the right path. Nano, Ratan Tata’s dream project was himself conceived by the Mega Industrial Icon when he sawContinue reading “Nano : Not that ‘Smart’”
Sewage water to Drinking water : Amazing Singapore
An island country spread over just 728 sq.km, with a population of just over 5 million, with one of the highest population density of 7800/sq.km, a multicultural, multiracial, pluralistic society, a hub of finance, innovation and technology, Singapore is nothing short of a pocket sized powerhouse. And despite the fact that it lacks natural resources moreContinue reading “Sewage water to Drinking water : Amazing Singapore”