It is said that ‘ The best view comes after the hardest climb ‘ . From a childhood pushed into hardships, to losing loved ones, an apprentice post schooling, working strenuously long hours, starting a business without funds or support and facing the horrors of World War II, there emerged an entrepreneur, an amazing business leader, who byContinue reading “The Humanistic Matsushita”
Category Archives: strategy
The Four Legged Table & Customer Sovereignty
A commerce graduate from the University of Capetown, South Africa, a passionate retailer, adjudged the Outstanding Young South African in 1965 aged just 34, appointed Managing Director of Checkers- a growing retail food chain in South Africa aged 35, fired the same year and eventually resurrecting his career only to make it bigger. This isContinue reading “The Four Legged Table & Customer Sovereignty”
The Contact Lens with a Cinnamon Bun
Today is Monday and the day for another interesting Marketing Strategy on rizkhan.in. For Marketing managers it is essential to be aware of local traditions, history, food habits, likes and dislikes etc. of the population their product or service is catering to, for this is helpful in establishing bridges and a strong connect with the targetContinue reading “The Contact Lens with a Cinnamon Bun”
WestJet’s Blue Santa & The Christmas Miracles
A marketing strategy may not always be about products and services and how good and different they are from the rest of the competition. They may not always be about discounts and sops doled out for customers and may not always be about massive hoardings, publicity and grandeur. Sometimes marketing strategies and branding initiatives mayContinue reading “WestJet’s Blue Santa & The Christmas Miracles”
Brad is Single
Brad Pitt and Angelina Jolie one of the most celebrated couples of the world and famously known as Brangelina parted ways in 2016. The world was astounded by the announcement . The tabloids made it front page news and the social media too was high on buzz with this development. The Brangelina Split was hotContinue reading “Brad is Single”
Milka & The Missing Piece
In a crowded market place, it sometimes becomes essential to be weird rather than normal, to be outrageous rather than mild and to be inexplicably unusual rather than understandably usual. This is required to capture the attention of the target audience and give a definite differentiation to your brand. Such a marketing strategy becomes much moreContinue reading “Milka & The Missing Piece”
Netflix : Where no Rules…Rule
A radical culture of unabashed, no holds barred feedback, a no time off or vacation policy, an unrelenting spirit to preserve and hold on to stunning performers, few questions asked, and to top it all the Keeper Test, where the Managers have the powers to disengage with their mediocre team members with a lucrative severanceContinue reading “Netflix : Where no Rules…Rule”
From Abra’Cadabra’ to Amazon and Beyond
Cadabra was how Amazon came to being in 1994. Headquartered in Seattle as Jeff Bezos wanted the company to be much closer to the IT infrastructure. However, with the name sounding like a magic trick, the company registered with relentless.com, and eventually was named as Amazon after the River Amazon ( the largest river by wayContinue reading “From Abra’Cadabra’ to Amazon and Beyond”
From Tigers to Lions to Dragons to Sharks
It all began in Japan when Nippon TV created the series ‘ The Tigers of Money ‘ in 2001, the first entertainment, reality programme that dealt with business investment. Taking a leaf out of this ‘ The Dragon’s Den ‘ was born in UK in 2005, which became very popular, leading to its spread inContinue reading “From Tigers to Lions to Dragons to Sharks”
Nano : Not that ‘Smart’
Owning a car, across the world is a status symbol. Whatever may be the size of the car, owning one is considered to be an achievement. You are said to have arrived or you are on the right path. Nano, Ratan Tata’s dream project was himself conceived by the Mega Industrial Icon when he sawContinue reading “Nano : Not that ‘Smart’”