A commerce graduate from the University of Capetown, South Africa, a passionate retailer, adjudged the Outstanding Young South African in 1965 aged just 34, appointed Managing Director of Checkers- a growing retail food chain in South Africa aged 35, fired the same year and eventually resurrecting his career only to make it bigger. This isContinue reading “The Four Legged Table & Customer Sovereignty”
Category Archives: business strategy
For the Private and the Shy
It has always been the endeavour of brands to make customer service as easy, as seamless and as comfortable as possible and at times even paying detailed attention to the personal attributes, characteristics, likes and dislikes of their consumers. Burger King, known for their creative marketing strategies took the already common concept of Drive thru outletsContinue reading “For the Private and the Shy”
Mary Kay Ash
A hardworking businesswoman, a mentor, a leader, a visionary, who wanted to do everything within her power to help other women get ahead, Mary Kay Ash is an awe inspiring story of an achiever who defied the odds, fought setbacks and prejudices to eventually emerge heads and shoulders above many others. Life in the FastContinue reading “Mary Kay Ash”
Sriracha : The Recipe from Saigon
This is an amazing story which was born in Vietnam in the mid 70s , travelled to Hongkong and was eventually scripted, completed and is living the day in the United States. This is the story of David Tran and his hot chilly sauce Sriracha. The travails of David Tran, his business acumen, his perseverance and SrirachaContinue reading “Sriracha : The Recipe from Saigon”
ZARA : Humble Apparels
It is no secret that brands are built on focussed campaigns and my earlier posts on marketing and advertising strategies have revealed that marketing professionals use a wide spectrum of ideas from the downright simple to the outright absurd. The bigger the brand the bigger is their marketing/advertising budgets is also anybody’s guess. As consumersContinue reading “ZARA : Humble Apparels”
‘ Sharing ‘ & Tons of Buzz
To have highly effective and seriously impactful marketing campaigns it is not necessary to dig out an unusual idea or a weird proposition all the time. It is a proven fact that sometimes even a relatively simple idea can create very forceful and staggering results leading to lots of hustle and tons of buzz. InContinue reading “‘ Sharing ‘ & Tons of Buzz”
We Try Harder
Sidney Sheldon many a times cited as amongst the top 10 fiction writers of all times, started writing poems as a child and then as he grew up he started reviewing scripts and writing comedies which helped him win an Oscar in 1948 aged just 31. However his major success and fame is attributed toContinue reading “We Try Harder”
The Contact Lens with a Cinnamon Bun
Today is Monday and the day for another interesting Marketing Strategy on rizkhan.in. For Marketing managers it is essential to be aware of local traditions, history, food habits, likes and dislikes etc. of the population their product or service is catering to, for this is helpful in establishing bridges and a strong connect with the targetContinue reading “The Contact Lens with a Cinnamon Bun”
Pizza Perfume
To have a perfume which smells like your favourite dish would sound incredulous to many but there are some brands with a brave sense of marketing, bordering on the quirky and the adventurous. Pizza Hut’s Canadian wing perfectly fits the bill when it comes to some offbeat thinking which is the inspiration of today’s post.Continue reading “Pizza Perfume”
Milka & The Missing Piece
In a crowded market place, it sometimes becomes essential to be weird rather than normal, to be outrageous rather than mild and to be inexplicably unusual rather than understandably usual. This is required to capture the attention of the target audience and give a definite differentiation to your brand. Such a marketing strategy becomes much moreContinue reading “Milka & The Missing Piece”