The Idea and the Spadework. It was the year 1984. An Austrian Marketing Director of a toothpaste Manufacturing Co. was on a business trip to Bangkok. On reaching Bangkok, the Executive experienced Jetlag and was advised to have a bottle of Krating Daeng, a Thai beverage which claimed to boost concentration and performance. Effectively KratingContinue reading “Red Bull & The Success of the Bizarre”
Sports & Entertainment