Skoda : A Niche
Skoda Cars have survived the highly competitive Indian Auto market and created a niche, exclusive space. They are tough to beat when it comes to performance, safety, dependability, driveability and a premier sophisticated experience, all rolled into one. Skoda has not compromised on these attributes and has held on to their market share in good measure, despite several players attempting to pierce their niche, time and time again. Undoubtedly they have earned their respect in the Indian Auto Scene.
Let’s Explore
Skoda Auto India’s new campaign ‘ Make Every KM Count ‘, accentuating their new brand philosophy ‘ Let’s Explore ‘, has not only been impressive but thought-provoking and movingly poignant. The creators of the campaign have seamlessly combined the journey of life, the human tendency to explore, the toughness of a Skoda and its reliability, into one highly impactful campaign, inspiring enough for me to write this post today.
The Journey of a Young Aspirational Indian
The Ad begins with a young girl entering the driving seat of her Red Skoda Kushaq, leaving home to pursue her dreams. As the journey begins so does the Odometer, recording the Kms covered. The girl in the pursuance of her objectives explores several locations on her way, discovering her professional and personal journey.
She moves in the Skoda developing and rising in her career. She enters the phase of her life where she explores new territories, finds new relationships, excels in her vocation and enhances her personality, with the Skoda by her side, adding up the kms on the Odometer. The journey is touching and is a reflection of an ambitious Indian generation, their aspirations and the all-empowered young girl, encapsulating our traditions and ethos.
Skoda Kushaq
A Customer Centric Brand
Skoda in collaboration with Wunderman Thompson has created this campaign which has attracted lots of attention and has certainly placed Skoda as a customer-centric, people-focused car brand. Whether a spike in sales would ensue, is a question that would be answered in the the future, but the campaign per se is splendidly crafted, has reverberated with the audience and has made the consumer feel and think.
(Enjoy the Video attached to the post).
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